That's a Beautiful Logo! Intro to Brand & Identity 3 units | 15 Week The goal of this course is to visually and verbally understands identity and branding as it relates to a variety of businesses and their organizational structures.  Learn why certain symbols and logos connect with us deeply and the secrets to great brands.  It approaches identity development with a high degree of industry sophistication and provides thorough combining powerful ideas, strong imagery, language and symbols. Course Objectives: This course covers the study of: Principles of conceptual development abstract communication and brand communications. Precisely place new graphic identifier in Identity System items, along with supporting design system including: grid, color, graphics, and typography. Create visual expressions of the brand, such as logo design, signage, website and packaging. Create an integrated identity system for the brand. WHEN REGISTERING, SELECT THIS COURSE TITLE: GD411 That's a Beautiful Logo! Intro to Brand & Identity- Identity